Clear – Don’t make people guess. Say exactly what you mean using straightforward language.
Concise – Time is money. Quickly get to the point
Concrete – Vague messaging doesn’t convert. Use real numbers, examples, or proof that backs up what you’re saying.
Correct – Double-check your facts. Typos and errors take away your credibility.
Coherent – Your ideas should connect. Whether it’s a pitch or an email, structure matters.
Complete – Don’t leave people hanging. Give them all they need to take the next step.
Courteous – Respect goes a long way. Stay professional, even when addressing tough topics.
Post Credit: Customer Success Manager Shanel David